When you start to consider your web site or page (aka, web design, web development, etc), you should be aware of some of the parts that make a web site successful (no matter what your goals may be).
The parts and more discussion
Your logo can be simple (basic text is used many times and is effective) or elaborate (one with visual elements that are created by a graphic artist). This is another area that can add significant cost. A great article from a company we like (DWUSER) on the process and steps for creating a logo can be found here.
Your Web Site Text or ‘Copy’
The words on your web site are referred to as text or copy. It is important to describe what your business or endeavor DOES so that people know what you are doing. Also, it is important to use words in your web site that a novice person would use to find you. The person searching for your business is not going to know all of the words that you would use in your business. So, as you write your text / copy, ensure you think like someone that does not know a great deal about your business terms.