Hello search engines! My web site is not being found yet!
Now that you have a web site, you want it to be found. You may have assumed that it would happen automatically or that you paid for it already. In some cases you may have paid for such a service but in most cases you did not. You have many SEO questions? Everyone does.
A small way to ensure your clients know about your web site is to include it’s address on your email signature and on your business cards. This will be a simple way to start. Also, realize that, overall, you want to have information on your web site that people (i.e., visitors) care about. That part does matter in your SEO efforts since this is possibly a factor in how the search engines view your web site.
As we start this journey, realize that search engine optimization only affects ‘organic’ searching but does NOT affect the paid results area.
SEO – Search Engine Optimization to find NEW clients
But what about new clients? How can I have my web site found by new clients? Everyone wants to know this answer.
You should know that there are full-time jobs for SEO Practitioners – those that perform the SEO job tasks every day and all day. Thus, taking this on yourself can work but only if you put the time into it. Also know that this is a reason why Search Engine Optimization work is expensive. The question becomes how much is it worth to have your web site found regularly and thus have your business visited by new customers?
Overall, web site SEO is a really big topic and sometimes not easily digested by everyone — or for that matter anyone. It is, however, worth trying to understand the things that make SEO (search engine optimization) work for you. If your web site is not found AND if you are counting on it to generate business, it’s time to dig into this topic — or, in our interest, find a great partner to do the job for you.
Steady wins the SEO race
Unless you have a great funding stream, search engines won’t mind that your SEO efforts will be on a steady and slow pace. Updating your web site to include text that makes sense to your clients and is of sufficient quality to keep them interested, there is work to be done. Sometimes it’s a matter of changes some of your web site to include great words and sometimes the task is much bigger (i.e., your pages need to be re-written in way that a 4th grader would understand them).